About us

At 3Vision Distribution we are experts in the marketing and distribution of pay TV channels for Sub-Saharan Africa

Our portfolio of channels offers platforms a wide range of genres and our decades of experience ensures that negotiating terms between your platform and our clients is as smooth and simple a process as possible. If you are a TV channel we can help you

acquire wider distribution in territories you currently broadcast in, or get a foothold in a new market.

Whatever your needs as either an operator or channel, 3Vision Distribution can help your product strengthen and grow. Our team can help even relatively new channels to compete on the international market against well established brands.

The essential channel distribution network

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Meet The Team

Toby Russell

Toby Russell

Executive Director

Toby is responsible for the strategic direction of the business, as well as managing some the company’s important relationships with broadcasters and pay TV platforms.

Toby has wide ranging experience in the pay TV marketplace. Over the years, he has built up many strategic business relationships with key contacts around the world at major cable, satellite and telco providers.

His regional expertise includes Scandinavia, Southern Europe, Eastern Europe and the Caribbean.

Toby is also CEO of 3Vision, our sister consulting company.

Toby’s experience before founding the 3Vision group includes 10 years in the international TV division of Walt Disney, in a range of senior roles including managing their European Pay TV business.


Jonathan Nickell

Jonathan Nickell

Executive Director

Jonathan brings 3Vision Distribution invaluable experience in law and contract negotiation. He is responsible for the operational management of the company and project delivery teams.

His experience with content licensing and channel agreements is second to none and he has concluded deals with major cable, satellite and telco providers.

Jonathan’s regional expertise includes Central and Eastern Europe, Benelux, Africa and the Middle-East.

His work history to date includes:

  • Head of legal affairs for Yes Television, one of the pioneers of IPTV and Video on Demand.
  • As a trained lawyer, worked for city law firm, Hobson Audley, West End firm Lane and Partners and media law specialists Olswang.


Amanda Jefferies

Amanda Jefferies

Financial Controller

Amanda joined 3Vision Distribution in September 2010 and assists the Executive Directors in the financial management of the business, as well as corporate governance.

Her accountancy background is broad and covers private and public sectors.

Her work listing to date includes:

  • Growth for exit for shareholders in a Limited Co.
  • Acquisitions and growth for a PLC from start up.
  • Charitable accounts for a prestigious Royal Institution.

In addition to tending two allotments Amanda is a keen photographer.  Having restored a Cottage in Bath, she has now turned her attentions to renovating a property abroad.


The 3Vision Distribution team are dedicated to helping you swiftly and efficiently.

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