The essential destination for R'n'B, hip hop and urban beats

Key Facts

  • Urban music has become arguably the most popular music genre in the world
  • unique blend of R’n’B, hip hop and urban music videos
  • The biggest names in international urban music: Rihanna, Kanye, Drake, Childish Gambino, Nicki Minaj, etc
  • Higher ratings than MTV Base in the UK
  • Available via linear SD advertising free feed and VOD, Catch Up and TV Everywhere

    Target Audience

    • Aimed at males and females aged 16 - 24
    • Typical viewers are fashion conscious and regularly enjoy nightlife
    • Popular viewing hours include after school/college and within a social context e.g. pre-clubbing

    Some of our channels that hit the same audience

    Other channels in this category