Ra Tim Bum

New Portuguese language kids channel

Key Facts

·  Highly successful Portuguese language kids channel

·  Began life as a tv program that became so popular it developed multiple brand extensions including a pay-TV channel

·  Content themes are built around: live shows, games, watch & sing, join in, make & colour, etc.

·  Broadcasting for over a decade, it made a name for itself with a younger generation through empowering teens to become news reporters on a series titled Repórter Rá Teen Bum

Target Audience

Target Audience

·  Targeted content appeals to different segments of a 3–13 year old audience; viewership is determined by scheduling times and themes.

·  Designed to stimulate art, music and creative endeavor Ra Tim Bum reflects entertainment themes that are increasingly popular with kids today 

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